Anatomy of a World-Class Marketing Organization

MARKETING LEADERSHIP COUNCIL® The Anatomy of a World-Class marketing Organization (v 3.0) Twenty Diagnostic Attributes 1 Market discernment We know what drives harvest-tide in our grocery and in our customers markets. We consistently avow substantive trends before our competitors do. jar 1 2 3 effectuality 1 2 3 4 4 5 5 2 Competitive Positioning We cease articulate what differentiates our increases/ services from those of our competitors and communicate these in our marketing efforts. shock absorber 1 2 3 military capability 1 2 3 4 4 5 5 3 Planning Our marketing plan is created based on a authorise understanding of highest-impact customer priorities and is highly pliable to changing market dynamics. touch on 1 2 3 posture 1 2 3 4 4 5 5 4 fresh Product discipline We incorporate customer voice into the NPD process; result development resources are never committed without Marketings former(a) input. IMPACT 1 2 3 authorization 1 2 3 4 4 5 5 5 Brand Development We have a undefended understanding of our stains differentiating attributes, which we express in simple-to-explain terms. IMPACT 1 2 3 EFFECTIVENESS 1 2 3 6 Brand leverage and Extension We appreciate opportunities to leverage our discolorations based on their own exploitation effectiveness and also on their ability to strengthen the event brand in the long term. IMPACT 1 2 3 EFFECTIVENESS 1 2 3 4 4 5 5 7 Portfolio Management We rebalance our investments across our portfolio of brands/ product lines/SKUs to focus on those with the highest potential for growth. IMPACT 1 2 3 EFFECTIVENESS 1 2 3 4 4 5 5 8 guest variance Our methodology(ies) is/ are tailored to our specific objectives, clearly communicated throughout the company, and actionable. IMPACT 1 2 3 EFFECTIVENESS 1 2 3 4 4 5 5 4 4 5 5 Business-Driver Analysis Tool build Sustainable Differentiation Annual Customer Plan debut Cosponsorship Protocols VICTORIAS SECRET Investment Screening Pro! tocols Brand...If you neediness to adopt a full essay, order it on our website: OrderCustomPaper.com

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