E-Tourism in Sri Lanaka

E- incumbranceism In Sri Lanka E- barter Infrastructure University montage Dublin Student Name Madushanka W. H. M Student Number 11294574 E-mail madawa. emailprotected com almost Sri Lanka Democratic Socialist Republic of Sri Lanka normally known as the pearl of the Indian Ocean or as Ceylon is angiotensin-converting enzyme of the exquisite Island in the globe Sri Lanka topical anaestheticize in the Indian Ocean in south Asia near to the equator which is a ample home to 8 UNESCO earth heritage sites.Not only that this groovy Island has unspoiled beaches, piddlefalls, shrimpy rivers, 15 work of study wildlife parks, l agoons with indigenous aquatic birds, 250 acres of botanical gardens, hot water healthfuls and so m whatsoever peculiar things. Because Sri Lanka is a multinational country Sinhalese, Sri Lankan Moors, Indian Tamil, Sri Lankan Tamil, all these ethical groups lives in this small Island. Sri Lanka is a straddle w here(predicate) the original brain of Bud dhism still flourishes (Buddhist 69. %) however it is not a problem to friendly people in this country because on that point argon Muslims (7. 6%), Hindu (7. 1%), Christian (6. 2%) & some other religions people alimentation happily at bottom argona of 65,610Km. estate has three main geological divisions. In the lowlands, up to an altitude of 100m to 150m, the mean annual temperature various in the midst of 26. 5 0C to 28. 5 0C. In the highlands, the temperature falls quickly as the altitude increases. The mean annual temperature of Nuwara Eliya, at 1800 m sea level, is 15. 9 0C.The coldest month of the country is January, and the warmest months argon April and August. Agriculture plays an outstanding role in Sri Lankan economy. Main plain product is rice but Tea, pencil eraser & coconut brings to a enormouser extent(prenominal) foreign money to the Island not only that but too Spices export brings foreign money as well. Sri Lankas economy to mean solar day is mainly establish on the service and industrial sector. as yet Tourism and the reformer(a)d services industries be also growing in Sri Lanka. Madushanka W. H. M 11294574 madawa. emailprotected com What is E-TourismWhen we consider about manual processes regarding racing circuitistry, on that point atomic number 18 so numerous things including occupation slating or Cruise ticket reticence, hotel reservation not only that any person must need to concord a permission before entrance itinerary to a country (Visa). Just turn over if a tourist or dieing agency had to do all those things manually definitely it will take well-nigh one month or more. So E- touristry is the best option for all those beat taken processes. Its a combination of e-commerce and tourism & it helps to maximizing the strength of tourism sector.Tourism has closely been connected to progress of ICTs for over 30 years. The establishments of the Computer Reservation Systems (CRSs) in the 1970s, Global Distrib ution Systems (GDSs) in the deeply 1980s and the Internet in the late 1990s have transformed operating(a) and strategic practices dramatically in tourism (Buhalis, 2003 Buhalis & Law, 2008). The tourism assiduity at starting signal focused on utilizing computerized bodys (e. g. , CRS, GDS) to increase efficiency in processing of internal randomness and managing dispersion.Nowadays, the Internet and ICTs are relevant on all operative, structural, strategic and marketing levels to hasten global interaction among suppliers, intermediaries and consumers around the ground (Buhalis & Law, 2008 Egger & Buhalis, 2008). E-tourism is a in truth dandy concept because it includes business charge, information frames & management and the tourism. As an example it has main electronic business functions such as e-commerce, e-marketing, e-accounting and so forthhttp//www. srilankan. aero/welcome. hypertext markup language? local e=en_us. ttp//www. srilankan. aero/welcome. hypertext marku p language? local e=en_ushttp//www. srilankan. aero/welcome. ht ml? locale=en_ushttp//www. srilankan. aero/wel come. hypertext markup language? locale=en_us. srilankan. aero/welco me. html? locale=en_us http//www. star sails. com/ refreshful sack up/homepage. aspx Madushanka W. H. M 11294574 madawa. emailprotected com Key Players In E-tourism E-tourism provides great opportunities for numerous key players in tourism sedulousness to expand their businesses. Also because of the E-tourism numbers of new players have come into the tourism industry.Mainly there are several(prenominal) key players 1. 2. 3. 4. air ducts Hotels Tour operators 7 jaunt Agencies Particular country(In here Sri Lanka) 1. Airlines When we considering about the airlines immense clock time ago reservations were make by using a manual process. Its a really time consuming work because reservations were do on manual display boards, where riders were listed. endure agencies had to locate the best routes and fare s in manuals and and then check approachability and make reservation by phone, before issuing a ticket manually.Worlds setoff change reservation constitution called SABRE (Semi-Automatic railway line Research Environment) was introduced by Ameri ass Airlines and IBM collectively during 1962. It alterd American Airlines to replace the handwritten passenger reservations system of the 1950s with the automated reservations system for the future. Currently SABRE global distribution system is used by more than 400 airlines, 55,000 start agencies, 88,000 hotels, 13 cruise lines & etc.In Sri Lanka soon Sri Lankan airlines has fixed great tax and won series of international and national awards in fields ranging from passenger express to marketing and internet technology including atomic number 78 Award from the International Air ecstasy Association as one of the first airlines in the world to introduce a study innovation to tickets. Madushanka W. H. M 11294574 madawa. emailpr otected com SriLankan Airlines make significant investments in technology during stretch forth year, the carrier contracted with Calidris(since acquired by cut Airline Solutions) to help ensure seating room are not occupied by false or spurious bookings .The settlement looks at business problems including Ticket time limits, Fake names, Duplicate bookings and transcript segments within a booking, Fake or duplicate ticket numbers. 2. Hotels One of the most important player in travel & tourism sector which has a long history, close to 1300 years. Worlds oldest hotel is Hoshi Ryokan which is founded in 717. Sri Lankas oldest hotel is Galle Face Hotel which was founded in 1864 by four-spot British entrepreneurs. Now a day hotels in other words E-Hospitality plays major role in E-Tourism.During 1970s repayable to the airlines Computer Reservation Systems (CRSs) and ICT softenments forced hotel industry to sire hotel CRSs in revisal to halt good customer friendly milieu with rapid response time to customer. By using CRSs in hotel sector, its enable travel & tourism trade to irritate accurate information on availability and to provide easy, inexpensive, good and reliable way of making and confirming reservations. bruise companies such as THISCO and WIZCOM emerged also to facilitate interconnectivity between dedicated or internal hotel system and GDSs (Emmer etal. 1993 OConnor, 1995, 1999) The study of switch companies Switch Companies CRSs/GDSs Madushanka W. H. M 11294574 madawa. emailprotected com Galileo is one of the well-known CRS in the world which provide Hotel room reservations, Airline bookings etc. Galileo RoomMaster is supper solution by Travelport telephoner which provides hotel shopping and booking solution. By purchasing Galileo RoomMaster it provides Galileo-connected subscribers with direct, real-time access to relevant hotel system for shopping and bookings of hotels properties.Also it enables to connect with more than 190,000 trave l agency workstations, as well as corporate and consumer/ecommerce users throughout the world. most(prenominal) of the Sri Lankan hotels also are now obtainable for online reservations by using those systems & some of them are inbuilt solutions by the hotels. 3. Tour operators & Travel Agencies Tour operators organizes, arranges leisure packages including flights & accommodation. They pre-book tourism products and shell out them through advertising in travel agencies.Major tour operators use internet establish communication system in order to reduce information handling be and to increase the cannonball along of information off with agencies and the customers. Currently some of the established tour operators business are made, in other words packages are booked through online. Thomson Holidays is one of the world famous tour operator come with which only accept reservation made through Thomsons open-line Program (TOP). In Sri Lanka huge number of tour operators corresponding JF tours, Miracle Sri Lanka, Nalro tours use Ecommerce based techniques to attract travelers & air about their packages. Madushanka W.H. M 11294574 madawa. emailprotected com 4. Sri Lankan Government afterward 30 years of the civil war, tourism is one of the main considering areas of the Sri Lankan government. As mentioned in previously, county has lot of tourist attractions. So currently government has invested in several areas to develop travel & tourism industry. Sri Lanka Tourism panel (SLTB) former Ceylon Tourist Board which is infra(a) the Ministry of Economic Development has the main responsibilities to develop countrys travel & tourism. As a country still Sri Lanka couldnt reach up to good place in E-Tourism. but SLTB doing its best to modify E-tourism.They have an alliance with ICTA (Information and Communication technology Association of Sri Lanka) to develop E-Tourism. Also SLTB re- launched their sack up site (http//www. srilankatourism. org/) with new look & cur rently Sri Lanka Tourism Promotion Bureau which is under SLTB trying to use the best technologies to pull ahead about the Sri Lanka (http//www. srilanka. travel/). Social networking (Facebook icon) on the page Ministry of Economic development has long time tourism development system (20112016). They have mentioned use of the internet & E-commerce are key objectives to be achieved through the 5 year strategy.Madushanka W. H. M 11294574 madawa. emailprotected com E-Tourism Benefits to Key Players 1. 2. 3. 4. 5. 6. 7. assistance to understand about the customers & help to material body a good customer relationship. assoil direct communication between customers. might to respond in quick and efficient way to customer. Reduces communication, advertising cost payable to eMarketing. Help to increase interconnectivity among the key players. 24/7 of the business time slight of labors. E-Tourism Benefits to Customers 1. 2. 3. 4. 5. 6. 7. 8. finish do the business outright without in terpreters. Reduces time Accessible at any time Due to competition can obtain good ervice or great product at low price. Can know Up to date information. astray range of selections. Ability to customize products or services. Online auctions. Future developments in E-Tourism E-tourism has reach to great place in the world but when considering with E-commerce there are so many ways which can develop. ? ? ? E-tourism in world or Sri Lanka, still havent any major developments in field of mobile, mobile advertising. So developing that diverseness of product will help to earn more revenue than now. When considering other online products travel & tourism sector need to more think about social networking.As a country Sri Lanka should need to develop several telecommunication technologies such as speed of the internet, wireless internet access etc. Madushanka W. H. M 11294574 madawa. emailprotected com Bibliography 1. Department of Meteorology Sri Lanka (2012) mood in Sri Lanka online, a vailable http//www. meteo. gov. lk/index. php? option=com_content= obligate=106 d=81=en 07 Feb 2012. 2. Dodson, B (2011) PEACOCK PROUD, ascend, available http//www. google. lk/universal resource locator? sa=t=j=sabre%20in%20srilankan%20airlines= web=1=2=0CCgQFjAA=http%3A%2F%2Fwww. abreairlinesolutions. co m%2Fimages%2Fuploads%2FPeacockProud_APR_2011. pdf=6Lk0T87BIYnPrQe13rC6 Dw=AFQjCNGqQUEN5z3krOlHuO4v41AcGRi3wA=rja 06 Feb 2012. 3. Gartner, W. C, Lime, D. W. (2000) Trends in outdoor recreation, leisure, and tourism saucily wave of technological evolution, London CABI publishing. 4. Glowatz, M (2011) Emerging Infrastructure Trends , E Commerce Infrastructure (SL), 9 Feb 2012, University Collage Dublin, Unpublished. 5. Hotelmule(2008)The development of switch companiesImage online, available http//hotelmule. com/management/html/83/n-2183-9. html06 Feb 2012. 6. IBM