Mangosteen Remedies Marketing Plan Coursework Example | Topics and Well Written Essays - 2000 words

Mangosteen Remedies Marketing Plan - Coursework Example From this paper it is clear that physicians prescribe the drugs for chronic diseases as mentioned above, which are mostly NSAIDs, to provide relief from pain. Although, they are highly effective yet they have severe side effects too. The worst part is that once patient stops consuming it, disease returns with a bang. They are only a stopgap arrangement and not a real cure in themselves. These medicines cause stomach cramps, drowsiness, diarrhea, heartburn, edema (swelling of the feet), nausea and much of the discomfort. Moreover, NSAIDs pose a risk of causing stroke, heart attacks, clotting, and kidney failure, if consumed for a longer duration. The risk is associated with the amount of dosages. No one would like to have such risks and dependency on such drugs. If choice is available for an alternative medicine; it is for sure that patient would prefer switching over to a safer drug where there are no side effects even after taking medicines for a long time. ‘Mangosteen Remedie s’ produces medicines from rind of mangosteen and using many such herbs. Mangosteen is a naturally available fruit. Its remedial potential lies in compounds called xanthones found in abundance in the rind of this fruit. Medical science has found a large group of xanthones in mangosteen. Xanthones are recognized as most potent antioxidants provided by Mother Nature. Antioxidants are the compounds that throw toxic elements out of our body and prevent oxidation of our cells. That is how it increases our immunity slowing the process of ageing and providing strength to fight back chronic diseases. Anti-inflammatory properties of xanthone make it an ideal substitute for many steroid-based drugs in the long run. (Properties of Xanthones) That is why it is found to work on asthma patients giving them relief including the patients suffering from bronchitis asthma. Mangosteen rind extract is found to work in many ailments for the above mentioned reasons. It imparts a rejuvenating effec t increasing the energy levels in humans and a good part is that it delivers a permanent cure without causing any side effects. The manufacturing operation consists of extracting xanthones from mangosteen rind and suitable preparations are made that are high in xanthone concentrations. Medicines outside of U.S FDA ‘Mangosteen Remedies’ products will be marketed in the form of dietary supplements. U.S. FDA does not offer any opinion on dietary supplements. This is to establish the fact that these medicines are beyond the purview of U.S. FDA.