New Product Development Essay Example | Topics and Well Written Essays - 1000 words - 1

saucily Product Development - Essay Exampleexample with technological development new types of DVD players ar in idea generation process which will play high capacity Forward assorted Disc or FVD of around 6 gigabyte capacity (Grewal, 2008, p. 308). Sometimes too many ideas be generated which needs to be evaluated and then screened which are not very promising one for the company. The Idea masking process of the foremost U.S motorcycle manufacturer, Harley-Davidson is known as The Wall of Fire who screens different ideas to choose the surpass out of the development opportunities called The Swirl (Karol, Nelson, 2007, p. 118). The ideas which are screened in the idea screening process are forwarded for the idea development and testing of the screened idea. Ideas can be very beneficial for the company in many cases for which priggish testing of the concept is required for its feasibility study. In automobile industry Tata Motors conducted a market look into in order to find the gap in the market for its fall in the market part of truck during the year 1998 to 2000. It showed that consumers want a to have a car like vehicle just now it can perform like a truck which can carry heavy weights for different purposes (Kumar, 2007, p.29). afterward concept testing the marketing strategies like the description of the target market, distribution channels, pricing policy, advertising, marketing commingle strategies and profit in long run are evaluated and managed. For example Unisys identified the need of the customers.